Can be used in workshops, meetings, and strategy retreats
Working together to improve your understanding of multichannel business
Reach your customers through new touch points and optimise existing ones
Choose up to 8 specific channels cards. Draw a grid with ten boxes. On the far left is “very bad”, and on the far right is “very good”. From your customers’ perspective, how good is each channel? And how does the competition fare in comparison?
Draw the life cycle of a channel on a board and divide it into six phases. For each channel card, determine the corresponding life cycle phase, and pin the card to the relevant section on the board. What decisions can we make on the basis of this result?
Select the series of channels that you want to analyse. Take the first channel, brainstorm together and come up with the best examples from other companies, then note these down. Which of these examples should you consider for your company?
Draw a series of concentric circles. Pick up your first card and ask yourself how essential this channel is. Pick up the next card, and repeat this step until you’ve gone through all of the cards. What kind of patterns are you seeing?
Order the English-language version of our card set for 19 EUR (plus postage charge of 9 Euro). Your order will be delivered in a matter of days.
Gain a better, more practical overview of the channels used by your company. Our ChannelOVERVIEW product can help you to do this quickly and easily.
Improve how your customers experience your business. Take advantage of our ChannelOPERA product to analyse and optimise your customers’ journey.
foryouandyourcustomers in Amsterdam · Dusseldorf · Feldkirch · Frankfurt · Munich · Vienna · Uster · Zurich As an expert partner for multichannel business, we advise our customers, and design, create, implement, and operate multichannel solutions. To find out more about foryouandyourcustomers and our multichannel experts, visit foryouandyourcustomers.com.