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With Chan nel CARDS by for you and your cust om ers, you get a bet ter un der stan ding of your bu si ness and a cle ar over view of the touch points used to reach your cust o m ers.

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A key requirement to becoming a successful multichannel business

Our ChannelCARDS represent the channels that companies use to communicate and interact with customers. The card set allows you to experience this interaction in a variety of different, playful ways. Why not try it yourself? Create an easy access for your customers and with that improve your multichannel business.

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Can be used in workshops, meetings, and strategy retreats

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Working together to improve your understanding of multichannel business

Reach your customers through new touch points and optimise existing ones

 

ChannelCARDS are the tool you need to get the overview!

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Whether you’re working alone or in a group, you’ll soon see just how effective ChannelCARDS can be.

Praxisbeispiele

Highly versatile: A few practical examples

How are your channels perceived?

 

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Choose up to 8 specific channels cards. Draw a grid with ten boxes. On the far left is “very bad”, and on the far right is “very good”. From your customers’ perspective, how good is each channel? And how does the competition fare in comparison?

What is the life cycle phase of the channels used to reach your customers?

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Draw the life cycle of a channel on a board and divide it into six phases. For each channel card, determine the corresponding life cycle phase, and pin the card to the relevant section on the board. What decisions can we make on the basis of this result?

What can you learn from your competitors?

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Select the series of channels that you want to analyse. Take the first channel, brainstorm together and come up with the best examples from other companies, then note these down. Which of these examples should you consider for your company?

How important is each channel?

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Draw a series of concentric circles. Pick up your first card and ask yourself how essential this channel is. Pick up the next card, and repeat this step until you’ve gone through all of the cards. What kind of patterns are you seeing?

 

Kaufen Sie die ChannelCARDS

Buy a set of ChannelCARDS

Order the English-language version of our card set for 19 EUR (plus postage charge of 9 Euro). Your order will be delivered in a matter of days.

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How many ChannelCARDS (English-language version) would you like to order?

The ChannelCARDS are also available in German. Click here to order them.

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Weitere Produkte

Other products by foryouandyourcustomers to help you improve your multichannel business

ChannelOVERVIEW

Gain a better, more practical overview of the channels used by your company. Our ChannelOVERVIEW product can help you to do this quickly and easily.

ChannelOPERA

Improve how your customers experience your business. Take advantage of our ChannelOPERA product to analyse and optimise your customers’ journey.

Multichannel Guidelines

The Multichannel Guidelines are compulsory reading for any company involved in multichannel business. More about the book on our website.

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